BILL's MOVIE APPEARANCE            
It Happened To Jane (1959)            
Doris Day starred in this comic trifle as Jane Osgood, a small-town lobster farmer at odds with a greedy and unscrupulous railroad owner played by Ernie Kovacs.  Jack Lemmon is her lawyer and love interest. As the plucky but overmatched Jane continues her fight against big business, her story gets national attention.  This leads to a trip to New York City and television appearances.  That's where Bill comes in.             
          
Garry Moore, Bill and the rest of the I've Got A Secret panel (at the time, Jayne Meadows, Henry Morgan and Betsy Palmer) play themselves for a scene in which the lobster lady is a contestant on their show.  The scene is only a couple of minutes long, and cuts back and forth between the studio and Kovacs watching the live program in his office. The scene isn't particularly significant in the film, but for game show collectors, it is interesting as the only surviving film of the IGAS set and cast in color.  The kinescopes that preserved the actual series were all black and white.    

        
In the 1959 paperback novelization, called That Jane From Maine, Jane is a contestant on What's My Line? instead.  (A Mystery Guest, no less, which wouldn't have happened in real life no matter how much attention her story had received.)  There is only a passing reference to Garry Moore and Bill Cullen in this print version.  Still, photos of Bill, Garry Moore and Dave Garroway (another cameo in the film) appear on the back cover of the paperback adaptation.             

Game show fans will also get a kick out of a brief, funny, unbilled appearance by Gene Rayburn as a reporter. According to Leonard Maltin, the movie was also known as Twinkle and Shine.  It was released on DVD in 2004.             
            
BILL's RECORD ALBUM            
Bill Cullen's Minstrel Spectacular           
Bill narrates and introduces the acts in this musical history of the uniquely American (and today, vaguely offensive) form of entertainment.  The album attempts to be a definitive history of the minstrel show.  It features detailed liner notes as well as musical selections ranging from still-familiar Stephen Foster standards to forgotten turn-of-the-century songs such as "Rufus Rastus Johnson Brown" and "Oh, Didn't He Ramble".         
         
There are banjos, steamboat chimes, spoons, even a soft-shoe routine.  Still, it's all pretty sanitized and unimaginative, with all the tunes supplied by a generic group of studio musicians called The Endmen.  This was likely as much of a goofy novelty record when it came out in the late fifties as it is today.  Despite that great tuxedo, BIll does no performing himself.    
        
BILL's ENDORSEMENT DEALS           
OK, so he's no Tiger Woods.  Still, for nine years he hosted a show that was all about merchandise.  It's not surprising that he'd plug products now and then.  Here are some examples of Bill in print ad campaigns, many of which were specifically based on his relationship to The Price Is Right:   

Lever Brothers $100,000 Star Sweepstakes  

Frigidaire  Bill's smiling face is seen no fewer than four times in this full-page ad that appeared in the November 30, 1959 issue of LIFE magazine.  According to the ad, "Bill Cullen says: The features are right...the quality is right and...THE PRICE IS RIGHT!"  Isn't that clever?   There was at least one other full-page ad in this brief campaign.

Grocery Game  Grocery chains (including Safeway and Food Fair) ran this sweepstakes contest in 1963.  If you collected four cards that had Bill saying each of the words in The Price Is Right, you won $100.  If the number on your card matched the amount won by the champion on that week's primetime episode, you won a jackpot prize.  Smaller food prizes were also available. The front and the back of one card is shown below.  Click on card for a larger view.

I've Got A Secret Covers

January 15, 1955 with Garry Moore, Henry Morgan, Jayne Meadows and Faye Emerson	August 22, 1959 with Moore, Morgan, Betsy Palmer and Bess Myerson	August 18, 1962 with Moore, Morgan, Palmer and Myerson	August 10, 1963 with Moore, Morgan, Palmer and Myerson
The Price Is Right Covers		Game Show Hosts Cover
July 5, 1958 only solo cover	July 28, 1962 with contestant Barbara Benner	January 21, 1984   with Jack Barry, Pat Sajak, Monty Hall,   Bob Barker and Wink Martindale

Local TV Listings Magazines

April 4, 1954 Green Bay, Wisconsin area	May 10, 1958 Fresno, California area	January 4, 1959 St. Louis area
March 22, 1959 Washington, D.C. area	July 12, 1959 Harrisburg, Pennsylvania area	June 5, 1960 Lancaster, Pennsylvania area
August 18, 1961 Chicago area	March 6, 1966 Lancaster, Pennsylvania area	August 21, 1966 Madison, Wisconsin area
	August 3, 1975 Boston area