Original daytime variety shows were not unusual in the fifties, but this one was a little strange.  Its time slot was normally taken up by the half-hour serial There's One in Every Family.  On Thursdays only, Family was shortened to fifteen minutes in order to make room for Bill's program.  DeLugg, a ubiquitous musical presence in the 1950s, would years later be the bandleader on The Gong Show.     

The program was a barely scripted affair, with Bill sitting at a desk making idle chatter, bantering with his sidekicks or plugging the sponsor's product.  Within each quarter-hour program, DeLugg and his trio played a short instrumental number, and Brewer performed a vocal selection.  There were no guest stars.   
    
Hear the theme song!    

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Amazingly, two episodes of this incredibly obscure series survive.  They are from February 19 (the second show) and April 2.  Bill's birthday was celebrated on the February 19 program (it actually was a day earlier).  Having seen the series, we're not surprised it only lasted thirteen weeks.   

FOR MORE INFORMATION 
Screen grabs and more specifics at Adam C. Nedeff's Bill Cullen's World.