Bill Cullen
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Larry Blyden (another Bob Stewart
favorite) once substituted for Bill as host of Three on a Match.
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The format of Three on a
Match changed on April 23, 1973 to a game where the contestants matched
images on the game board instead of prizes. One of the most popular
sets of images used were faces from classic horror films -- along with
Bill's own smiling press photo, doctored to resemble a devil.
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Players bid against each
other to answer true-false questions and accumulate money. The money was
used on the game board, where they "bought" boxes and tried to match items
in three columns. The rules for the main game changed in the final few
months (around March, 1974), plus producer Bob Stewart was constantly adding
bonuses and extra features, but the game stayed essentially the same.
Game
show fans who are old enough remember this show fondly, but at the time
it was about as insignificant a game as ever enjoyed a three year run.
The repetitive play did lend itself to familiar catch phrases. To
a fan, "That's true, Bill" or "I'll take $40 on the red" were as identifiable
then as "I'd like to buy a vowel" is today.
As he did earlier with Eye
Guess, Bill held the reins loosely. He could often be found
joking around with the unseen stagehand operating the category board.
Knocking on the wall behind him appeared to be a good luck standard at
the start of each show as well.
Bill earned the first of his three
Emmy nominations for Three On A Match, though many reference books
(including the EOTVGS)
fail to mention it. The nomination came for the 1972-73 season, one
year before the television academy established a separate Daytime Emmy
Awards.
At
that time, the academy recognized a wide variety of programming -- including
daytime, sports and childrens shows -- in a group of categories called
"The Areas". Programs and individuals received nominations in various
"areas", and there was the possibility of multiple winners, or no winner
at all, in each category. Bill was nominated, along with Peter Marshall
and Paul Lynde of Hollywood Squares, for "Achievement by Individuals
in Daytime Programming", which the academy defined as "an award for individual
achievements which do not qualify in daytime drama." None of the
performers received an award that year. Bill would later be nominated for
Emmy Awards for his work on Blockbusters
and Hot Potato.
Three on a Match aired for
the last time on a Friday. The following Monday, Bill could be seen
hosting a new Bob Stewart game, Winning Streak.
VIDEO
One episode exists in trading circles,
in poor quality. There are five episodes from March-April, 1973 in
the UCLA archives, but they are currently not available for viewing.
We also own approximately forty-five seconds of an episode in excellent
quality, for whatever that's worth.
FOR MORE INFORMATION
The Three on a Match page
at Adam C. Nedeff's Bill
Cullen's World
The Three on a Match page
at Tim's
TV Showcase
Rule sheet at the Original Game
Show Page Tribute
to Bob Stewart
Home game information at The
Game Show Home Game Home Page |