Lawrence Cullen was born in Pittsburgh, Pennsylvania on February 18th,
1920. At 18 months of age, Bill developed polio and was left with
a permanent limp (something he later tried to hide on camera with
degrees of success). He wore a brace on one leg until he
He attended South High School in Pittsburgh, where he earned a reputation for entertaining antics. He hosted student assemblies, clowned at school spelling bees, organized fund-raising shows and published his own school paper when he disagreed with the policy of the official one. He got along without the brace, but he was not allowed to take part in high school sports. "I did fine on the back lot," he said later. "Maybe I ran a lot slower, but I hit the ball a lot harder."
Another harrowing experience of Bill's early life was an automobile accident in his junior year of high school, which put him in the hospital for nine months. In fact, some early profiles of Bill do not make mention of his polio and instead suggest that his limp resulted from the accident.
During his senior year and despite the earlier accident, he developed an interest in midget auto racing, one of the scores of hobbies he would pursue over his life. At one point he dropped out of high school and briefly raced professionally, but under pressure from his parents he went back for his diploma. He later attended the University of Pittsburgh, where he studied medicine.
To pay tuition, Bill went
in his father's garage. While changing tires and tuning engines,
he kept customers and co-workers entertained with his impressions of
known radio personalities. The way several newspaper and magazine
profiles of Bill tell it, Bill got noticed by a radio manager and was
the chance to perform on his station, albeit in an unpaid role.
around this same time, Bill also attended a local broadcasting school
Playhouse, which would no doubt have allowed him certain
in local radio.
any case, Bill first got the chance to perform for a radio audience on
the 1500 Club, an overnight program on tiny WWSW in
He began as a frequent, though unpaid guest on the program, eventually
working his way into a position as a salaried announcer.
In 1946 he got his first big break filling in as the host of the radio quiz Winner Take All. That program was not only notable as the show that launched Bill's career, it was also the first program produced by the new partnership of Mark Goodson and Bill Todman. Bill's association with their company would span almost forty years.
married three times in his life, though the first two were brief.
According to Pittsburgh colleague Joe Tucker, Bill's first marriage was
to a cousin at the insistence of his mother. That union lasted
two years and was not a happy one. According to Tucker, Bill
never even to have consummated it. After moving to New York, Bill
met singer Carol Ames when he was an announcer for a radio series on
on July 30, 1949. Carol had
also been a singer on the Arthur Godfrey program and in New York
and she continued to perform in the Manhattan area during their
They lived in an apartment on New York's East side. That marriage
ended some time in 1955.
Bill met the former Ann Macomber in the summer of 1955, during which time he was commuting to California once a week to host Place the Face. Ann was a model and TV actress based on the west coast, but gave up that career and moved with Bill to New York. Ann's sister married Jack Narz, another popular game show host of the fifties and Bill's announcer on Place The Face. Ann and Bill were married on Christmas Eve, 1955 and moved into an apartment overlooking the East River. In the spring of 1959, Bill and Ann moved to a larger apartment facing Central Park. Their marriage lasted the rest of Bill's life. Ann would occasionally appear with Bill on the sets of his shows.
As popular as he continued to be into the seventies and eighties, Bill's greatest success professionally probably came in the late fifties. He was the host of Pulse, the four-hour NBC radio program which aired live from 6 to 10am. After hosting that morning program, he headed up the street to NBC's TV studio where he hosted The Price Is Right from 11 to 11:30. He also hosted the nighttime version of The Price is Right AND played I've Got A Secret once a week. He even found time during the week to record a two-hour Saturday version of Pulse. That's a total of 25 1/2 hours of programming a week, virtually all of it live.
The rewards of such a busy schedule were enormous. By 1958 he was making $300,000 a year, a fortune at the time, which made him one of the highest paid TV performers in the country. He was also a major star, appearing on the covers of TV Guide and other entertainment magazines.
Among Bill's hobbies were photography (he owned tons of equipment and took literally thousands of pictures of his wife Ann), interior decorating, model plane building, painting (water color and oils), magic, music (he tried to learn saxophone and guitar), raising fish and writing plays and poetry. Of all his hobbies, though, his passion was flying.
Bill earned a pilot's license in his teens, but his interest in flying became more serious during World War II. Rejected by the armed services due to his childhood bout with polio, Bill served in the Civil Air Defense as an instructor and patrol pilot in his native Pennsylvania. He owned a Ryan Navion four-seater plane, the same type flown by fellow enthusiast Arthur Godfrey. Later, he owned a different four-seater, a Beechcraft Bonanza. In 1950, with several planes, he incorporated a flying business called Appointment Airlines. That endeavor lasted only two years and was a financial failure, costing Bill about $30,000. Bill continued to be a devoted flier well into the 1970s.
Into the sixties, Bill's schedule settled into "only" hosting six episodes of The Price Is Right a week, as well as panel duties on I've Got A Secret. He dabbled in other TV and radio pursuits, including sports coverage, perhaps in an effort to break out of being pegged as just a game show host. However, by the seventies his efforts were almost totally in game shows.
The seventies saw a slow migration of game show production from New York City to the newer and larger facilities of California studios. Bill was among the last of the major game show hosts to make the move to Los Angeles, in part because of his long-time association with producer Bob Stewart, who also resisted relocating to the west coast. By the beginning of the next decade, both faced reality and joined their colleagues in California.
In Bill's later years he was as popular a choice as ever to host new games, despite a growing desire by network executives to locate newer, younger talent. In a 1984 TV Guide article, Bill described how networks and packagers would start out looking for a fresh face, but eventually come around to choosing him again and again. In the 1980s he worked for three of the major game show production companies (Goodson-Todman, Barry-Enright and Bob Stewart) even as fewer and fewer game shows were being produced.
After his final series, The Joker's Wild, left the air in the fall of 1986, Bill quietly retired from television. His last televised appearance was as a celebrity guest on The $25,000 Pyramid (alongside fellow game show legend Betty White) the following June. A lifetime of smoking began to take its toll. In 1990 he learned he had lung cancer, and on July 7, he died of complications from that terrible disease.
His peers remembered him fondly. Dick Clark said, "Bill was the ultimate host. He had the great talent of making his job look easy." Pat Sajak called him "a broadcaster's broadcaster", adding, "He was a gentle and gracious man, yet had a biting wit. Because Bill was so good and made it look so easy, I don't think he ever received all the recognition due him." Monty Hall said, "Of all the emcees, Bill had great class. Great intelligence and great class."