short-lived fifteen-minute variety show featuring Betty
Brewer and the Milton DeLugg Trio, and sponsored by
Mogen David wine.
variety shows were not unusual in the fifties, but
this one was a little strange. Its time slot was
normally taken up by the half-hour game show There's
One in Every Family. On Thursdays only, Family
was shortened to fifteen minutes in order to make room
for Bill's program. DeLugg, a ubiquitous musical
presence in the 1950s, would years later be the
bandleader on The Gong Show
The program was a barely scripted affair, with Bill sitting at a desk making idle chatter, bantering with his sidekicks or plugging the sponsor's product. Within each quarter-hour program, DeLugg and his trio played a short instrumental number, and Brewer performed a vocal selection. There were no guest stars.