bid against each other to answer true-false questions and accumulate
The money was used on the game board, where they "bought" boxes and
to match items in three columns. The rules for the main game changed in
the final few months (around March, 1974), plus producer Bob Stewart
constantly adding bonuses and extra features, but the game stayed
Game show fans who are old enough remember this show fondly, but at the time it was about as insignificant a game as ever enjoyed a three year run. The repetitive play did lend itself to familiar catch phrases. To a fan, "That's true, Bill" or "I'll take $40 on the red" were as identifiable then as "I'd like to buy a vowel" is today.
As he did earlier with Eye Guess, Bill held the reins loosely. He could often be found joking around with the unseen stagehand operating the category board. Knocking on the wall behind him appeared to be a good luck standard at the start of each show as well.
Bill earned the first of
Emmy nominations for Three On A Match, though many reference
fail to mention it. The nomination came for the 1972-73 season,
year before the television academy established a separate Daytime Emmy
At that time, the academy
a wide variety of programming -- including daytime, sports and
shows -- in a group of categories called "The Areas". Programs
individuals received nominations in various "areas", and there was the
possibility of multiple winners, or no winner at all, in each
Bill was nominated, along with Peter Marshall and Paul Lynde of Hollywood
Squares, for "Achievement by Individuals in Daytime Programming",
the academy defined as "an award for individual achievements which do
qualify in daytime drama." None of the performers received an
that year. Bill would later be nominated for Emmy Awards for his work
on Blockbusters and Hot
Three on a Match aired for the last time on a Friday. The following Monday, Bill could be seen hosting a new Bob Stewart game, Winning Streak.
A small handful of episodes are traded among collectors. There are also five episodes from March-April, 1973 in the UCLA archives, but they are currently not available for viewing.
FOR MORE INFORMATION
The Three on a Match page at Adam Nedeff's Bill Cullen's World
The Three on a Match page on Wikipedia
The Three on a Match page at Tim's TV Showcase